Deliverable 2.6: Citizen Engagement Strategy and deployment plan

14 Jun 2017

The result of this document is the segmentation of the citizen engagement reality in nine differentiated areas: Governance, Purpose, Key Actors and Roles, Citizen Engagement Strategies definition, Value Proposition, Segments and Target Groups, Communication, Spaces and Feedback. The Map has been named CES Model, the Citizen Engagement Strategy Model. The purpose of this model is to create a frame that can be useful for Follower and other cities, focusing on citizen involvement by developing citizen engagement strategies. At the same time, this citizen engagement process forms the basis for the change of citizens mind-sets’ and behaviour .

1 Citizen Engagement Strategies

Starting from the assumption that initial conditions of each Lighthouse City play an important role in the achievement of SmartEnCity project goals, a qualitative research has been developed. The aim of the research has been to create a descriptive tool to map the citizen engagement reality of each Lighthouse City in a homogeneous way. Homogeneous in the sense of respecting the context, initial conditions and idiosyncrasy of each Lighthouse City.

The result is the segmentation of the citizen engagement reality in nine differentiated areas: Governance, Purpose, Key Actors and Roles, Citizen Engagement Strategies definition, Value Proposition, Segments and Target Groups, Communication, Spaces and Feedback.

The Map has been named CES Model, the Citizen Engagement Strategy Model. The purpose of this model is to create a frame that can be useful for cities that are developing citizen engagement strategies that include the offer of innovative services and products.

At the same time, this citizen engagement processes are willing to create the conditions that enable the change of citizens mind-sets and behaviour (CO2 emission reduction in this case).

The three Lighthouse City partners have been contributing on the application of the CES Model and the process has ended up with a division of the key areas in smaller areas. The evaluation consists on a Map that identifies the presence of each Lighthouse City in each area. This exercise has been developed during the first year of the SmartEnCity project, year 2016, which has been mostly focused on the district renovation and refurbishing area value proposal. The works ends up with recommendations for Follower Cities. 

2 Social Innovation Model

Change towards sustainable behaviour is a crucial component in the SmartEnCity project to fulfill its wider goals. Therefore it is important to understand attitudes towards environment and technology to better design activities that will help to achieve these goals. The concept of social innovation is implemented to evoke changes in behaviour and thereby improve the quality of life.

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